SouthCoast ProMotion
Mobile digital billboard running a live advertising campaign on public streets

Brighton Street Advertising.
Ads Every 60 Seconds.
Friday–Sunday.

A fixed mobile digital advertising format delivering 3,000+ screen plays per brand across Brighton’s highest-footfall daytime routes.

  • Select a weekend and submit a request
  • Availability confirmed within 24 hours
  • Campaign scheduled and invoiced once approved
Every-minute delivery 10-second adverts run on an exact 60-second loop, appearing every minute across three ultra-bright screens.
Three-day weekend campaigns Fixed Friday–Sunday daytime delivery on repeatable Brighton routes.
Six campaigns only Hard-capped at six brands per weekend to protect frequency and clarity.

Who This Format Is For

This format is built for brands and agencies that buy media in defined campaign windows and value frequency, repetition, and control — not one-off exposure.

Campaign-led buyers Designed for media buyers, creative agencies, and brand teams planning short, high-impact weekend activations.
Brands that need repetition Every-minute delivery across three days builds familiarity and recall — not just awareness.
Launches, events, and promotions Ideal for campaigns that need momentum over a weekend, not a single moment of visibility.

Typical campaigns include hospitality and leisure groups, events and entertainment, fitness and lifestyle brands, property and recruitment campaigns, and regional or national brands looking for concentrated Brighton presence.

Campaigns Delivered Live on Public Streets

Every weekend campaign is delivered in motion on fixed daytime routes, following the same schedule and cadence shown here.

Mobile digital billboard delivering a live Brighton weekend campaign Digital billboard operating on fixed daytime routes in Brighton Mobile digital advertising campaign running during Brighton daytime footfall Street-level digital billboard delivering repeated weekend exposure in Brighton

Why This Format Works

Outdoor advertising works because it is physically unavoidable and repeatedly seen in real environments. When combined with tight frequency and controlled delivery, it consistently outperforms feed-based media on recall, trust, and action.

Near-universal weekly reach Out-of-Home reaches almost the entire UK population every week, making it one of the most reliable mass-reach channels available.
— Route (UK OOH audience measurement)
Exceptionally high recall Nearly 8 in 10 people recall an outdoor advert they’ve seen recently — significantly higher than most digital formats.
— IPA (UK Outdoor Advertising Research)
Trusted by younger audiences Gen Z and Millennials report higher trust and attention for outdoor advertising compared to social feeds and online display.
— YouGov / IPA / OAAA
Proven to drive action The majority of people report taking real-world action after seeing a digital outdoor advert.
— OAAA / Harris Poll

This format amplifies those effects by delivering the same message every minute, across three days, on the same Brighton routes — turning visibility into familiarity, and familiarity into action.

Fixed Delivery. No Variables.

Physically unavoidable Street-level digital screens operate in the same physical space as the audience. They cannot be skipped, blocked, or filtered.
Engineered, not improvised Campaigns run on fixed Brighton routes at published times, using a locked delivery loop — independent of algorithms, bidding systems, or platform volatility.

Brighton Weekend Campaign

A fixed, three-day mobile digital advertising campaign delivered every weekend on repeatable Brighton routes.

Brighton Weekend Campaign
Fixed Friday–Sunday daytime delivery
ÂŁ499

One fixed campaign · One fixed price · No variable rates


What’s Included

Every-minute delivery Your 10-second advert runs on an exact 60-second loop, appearing every minute across all three screens.
3,000+ total screen plays Delivered across a single Brighton weekend on repeat daytime routes.
8½ hours of cumulative screen time 510 minutes of repeated on-screen presence, engineered for recall and familiarity.
Large-format digital screens Two 3.5M Ă— 2M side screens and one 2M Ă— 2M rear screen, built with professional 3.9-pitch LED panels for close-range viewing.

Campaign Rules

Six campaigns per weekend Each weekend is hard-capped to protect frequency, clarity, and delivery for every advertiser.
All three screens, full duration Your advert runs across every screen for the entire campaign window.
Standalone bookings Each weekend is booked as a discrete campaign. Ongoing presence is delivered through repeat weekend bookings.

This format is designed for brands and agencies that value frequency, repetition, and delivery control — not one-off exposure.

Frequently Asked Questions

How often does my advert appear?

Your 10-second advert runs on an exact 60-second loop, appearing every minute across all three screens throughout the campaign. This cadence is fixed and does not vary.

How many advertisers run each weekend?

Each weekend is strictly capped at six campaigns. This protects frequency, clarity, and delivery for every advertiser.

Do competitors appear in the same loop?

Potential category conflicts are reviewed at booking stage. Where separation is required, this is discussed and agreed before confirmation.

What days and times does the campaign run?

Weekend campaigns run Friday–Sunday during fixed daytime hours on repeatable Brighton routes. Delivery times remain consistent across the full campaign window.

What routes does the campaign follow?

Campaigns operate on fixed daytime routes covering Brighton’s highest-footfall areas. Routes remain consistent across the weekend to maximise repetition and recall.

Do campaigns run in bad weather?

Campaigns operate as planned in standard outdoor conditions. Scheduling is only affected if conditions are genuinely unsafe.

What artwork is required?

If you already have artwork, exact specifications are supplied after booking and approved creative can be adapted for our format.

If you don’t, we can create it for you. Campaign-ready artwork is available from £99, depending on requirements.

How is delivery verified?

Campaigns are professionally scheduled and monitored. Visual proof and delivery confirmation can be supplied on request.

Is the ÂŁ499 price all-inclusive?

Yes. The price covers the full Friday–Sunday campaign, all three screens, and the complete delivery schedule. There are no variable rates or hidden add-ons.

Is private hire available?

Yes. Private hire is available Monday–Thursday outside the standard weekend schedule. For bespoke routes, timings, or exclusive use, email hello@fypmedia.co.uk for a tailored quote.

Can I cancel or move my booking?

Changes can be requested prior to scheduling. Once a campaign is confirmed and scheduled, it is treated as a fixed media booking and cannot be cancelled.

Ready to Run a Brighton Weekend Campaign?

This is a fixed, every-minute advertising format with limited availability. Each weekend is capped at six campaigns to protect delivery and frequency.

View upcoming weekends and submit a booking request. Availability is confirmed within 24 hours. Campaigns are scheduled and invoiced once approved.

Email: hello@fypmedia.co.uk
WhatsApp: 07300 15 80 82

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