Mobile digital billboard running a live advertising campaign on public streets

Brighton After-Dark.
Ads Every 60 Seconds.
Every Saturday
7pm–12am.

Brighton After-Dark is the most concentrated version of our mobile digital advertising system — engineered for maximum repetition during Brighton’s peak social hours.

This format is designed for nightlife brands that need immediate visibility when people are already out, whether that’s driving action the same night or brand awareness. Each campaign delivers 900 screen plays per advertiser and 2.5 hours of cumulative screen time across Brighton’s busiest nightlife zones.

Fixed Saturday night campaign
£229 all-inclusive

Check availability (no obligation)

Select a Saturday night and submit a booking request (no obligation)
Availability confirmed by a human within 24 hours
Artwork specs supplied and approved before scheduling
Campaign invoiced only once confirmed

Every-minute delivery 10-second adverts run on an exact 60-second loop, appearing every minute across three ultra-bright screens.

Saturday nights only Fixed delivery window from 7pm to midnight, aligned to peak nightlife movement.

Six advertisers per night Hard-capped at six brands per night to protect frequency and clarity.

Who This Format Is For

Brighton After-Dark is built for brands that need high-frequency visibility during Brighton’s most socially active hours — when people are out, moving, and making decisions in real time.

Nightclubs, bars, and late venues Designed for venues competing for attention on busy Saturday nights, where repetition and visibility drive footfall and recall.

Promoters, DJs, and one-night events Ideal for launches, guest appearances, ticket pushes, and time-sensitive nightlife promotions that need impact on a specific night.

Brands targeting the night-time economy Built for advertisers who want their message seen while people are already out socialising — not during passive daytime routines.

Typical Brighton After-Dark campaigns include bars and clubs, live events and promoters, DJs and entertainment brands, hospitality groups, and businesses aligned with Brighton’s evening and night-time culture.

Campaigns Delivered Live on Saturday Nights

A Brighton After-Dark campaign is delivered live and in motion, with routes operated in real time to follow Brighton’s busiest nightlife zones as people move between venues, bars, and late-evening hotspots.

Mobile digital billboard delivering a live Brighton After-Dark campaign

Digital billboard operating on fixed daytime routes in Brighton

Mobile digital advertising campaign running during Brighton daytime footfall

Street-level digital billboard delivering repeated night-time exposure in Brighton

Why This Format Works

Outdoor advertising works because it is physically unavoidable and repeatedly seen in real environments. On Saturday nights, those effects are intensified by social movement, shared attention, and real-world decision-making.

High recall in social environments Repeated exposure in busy nightlife settings builds familiarity and recall more effectively than feed-based digital media.

Trusted and noticed Outdoor advertising consistently ranks as one of the most trusted and noticed formats, particularly among younger audiences.
— YouGov / IPA / OAAA

Designed for impulse behaviour Saturday night audiences are social, mobile, and more likely to act in the moment rather than scroll past.

Repetition beats reach Appearing once every minute for five consecutive hours creates presence and familiarity — not just awareness.

Brighton After-Dark amplifies these effects by delivering the same message every minute, for a fixed five-hour Saturday night window, across Brighton’s active nightlife zones — turning visibility into familiarity, and familiarity into action.

Fixed Delivery. No Variables.

Physically unavoidable Street-level digital screens operate in the same physical space as the audience. They cannot be skipped, blocked, or filtered.

Engineered, not improvised Campaigns run within a fixed Saturday night delivery window, using a locked one-minute loop, while routes are operated live to follow Brighton’s nightlife activity — independent of algorithms, bidding systems, or platform volatility.

Brighton After-Dark Campaign

A fixed Saturday night mobile digital advertising campaign delivered live across Brighton’s nightlife zones.

Brighton After-Dark Campaign
Saturday · 7pm–12am

£229

One fixed night · One fixed price · No variable rates

What’s Included

Every-minute delivery Your 10-second advert runs on an exact 60-second loop, appearing every minute across all three ultra-bright screens.

900 total screen plays Delivered across a single five-hour Saturday night window, engineered for repetition and recall.

2.5 hours of cumulative screen time 150 minutes of repeated on-screen presence, seen continuously throughout the night.

Large-format digital screens Two 3.5M × 2M side screens and one 2M × 2M rear screen, built with professional 3.9-pitch LED panels for close-range viewing.

Campaign Rules

Six advertisers per night Each Saturday night is strictly capped to protect frequency, clarity, and delivery for every advertiser.

All three screens, full duration Your advert runs across every screen for the entire five-hour delivery window.

Standalone bookings Each night is booked independently. Ongoing presence is delivered through repeat Saturday bookings.

This format is designed for brands that value repetition, frequency, and real-world visibility — not one-off impressions.

Frequently Asked Questions

How often does my advert appear?

Your 10-second advert runs on an exact 60-second loop, appearing once every minute across all three screens throughout the five-hour Saturday night campaign. This cadence is fixed.

How many advertisers run each night?

Each Saturday night is strictly capped at six advertisers. This protects frequency, clarity, and visibility for every brand.

Do competitors appear in the same loop?

Potential category conflicts are reviewed at booking stage. Where separation is required, this is discussed and agreed before confirmation.

What day and time does the campaign run?

Brighton After-Dark campaigns run every Saturday from 7pm-12am, aligned to peak nightlife movement across the city.

What routes does the campaign follow?

Campaigns operate on live-managed routes that adapt in real time to Brighton’s nightlife activity, following crowds as people move between bars, venues, and late-night hotspots.

Do campaigns run in bad weather?

Campaigns operate as planned in normal outdoor conditions. Delivery is only affected if conditions are genuinely unsafe.

What artwork is required?

If you already have artwork, exact specifications are supplied after booking and approved creative can be adapted for our screens.

If you don’t, campaign-ready artwork can be created for you from £99, depending on requirements.

How is delivery verified?

Campaigns are professionally scheduled and monitored. Visual proof and delivery confirmation can be supplied on request.

Is the £229 price all-inclusive?

Yes. The £229 price covers the full Saturday night campaign, all three screens, and the complete delivery schedule. There are no variable rates or hidden add-ons.

Is private hire or exclusive use available?

Yes. Exclusive use and bespoke bookings are available outside the standard Brighton After-Dark format. For tailored routes, timings, or private hire, email hello@fypmedia.co.uk.

Can I cancel or move my booking?

Changes can be requested prior to scheduling. Once a campaign is confirmed and scheduled, it is treated as a fixed media booking and cannot be cancelled.

Ready to Run a Brighton After-Dark Campaign?

This is a fixed, every-minute advertising format with limited availability. Each Saturday night is capped at six campaigns to protect delivery and frequency.